John Cabot approached Interational Student Admissions Service (ISAS) to aid it in its international student recruitment drive to help increase and improve its student intake.
John Cabot approached International Student Admissions Service (ISAS) to aid it in its international student recruitment drive to help increase and improve its international student intake.
The campaign objective was to attract and convert quality international degree student applicants for the university, while raising the institutions profile generally, worldwide.
ISAS adopted a multi-platform digital approach, placing university profiles and display advertising on its degree focused web portals, including StudyOverseas.com. A series of targeted email campaigns over a six month period was also deployed to drive further awareness and engagement.
The website and email activity achieved 189,613 student views generating a total of 3,161 direct clicks.
Overall the activity generated 809 direct student prospects for John Cabot.