University Marketing - Best Practices

Tips On How to Attract Prospective Students Online

Here are’s top 10 tips to attract students online.

When it comes to how digital marketing should be used to attract new students for your college or university, there is no one set method. That being said, there a few steps that you can take to ensure the right audience are being made aware of what you have to offer.

Here are’s top ten tips to help your digital student recruitment strategy:


Tip 1 – Think about what prospective students want to know

Ensure that you are providing all the details to prospective international students about what programs are on offer, how to apply and details of campus life.

Consider having a page dedicated to frequently asked questions.


Tip 2 – Be friendly across all devices

A student might first spot your course on an email, which they read on their mobile phone. They might click to learn more about it (still on their mobile phone) but then actually apply to study with you on a laptop. Make sure your opportunities compatible across all these devices so the application journey is seamless.


Tip 3 – Make the application process simple

Don’t lead applicants as far as wanting to submit an application and then make it difficult to do so. All of your course content should have a clear and easy route to apply. For example, online forms work well for students to an initial interest in your university or college.


Tip 4 – Develop useful user bases to market to

Gather details from prospective students who have already registered an interest to enrol with you and create personas around segment groups. What are their needs, concerns and biggest interests?


Tip 5 – Make your content easy to share

If you make your content relatable then your readers will want to share it with their peers. But if they can’t see an easy way to do it, they won’t bother! Add in social media icons that makes this process quick and simple.


Tip 6 – Remember the key influencers

Don’t limit your email targeting list to students. Careers officers in schools have a lot of interest in helping their students enrol onto further education courses. If you provide them with the right information and resources, it’s likely that they will pass it on to the relevant students and their parents. 


Tip 7 – Use niche international education portals

Use established and respected education portals for the demographic you are targeting. Certain websites will have dedicated sections to a particular demographic, or target one demographic entirely, making recruitment strategies more focused.


Tip 8 – Be findable

Make sure that your courses can be found through organic searches. Think about what students will be typing into Google and other search engines and then work your content around that.


Tip 9 – Go social

Don’t underestimate the power of social within your student recruitment strategy. Young people are increasingly using social media as an information pulling tool to get a feel for a university or college’s culture and reputation. 


Tip 10 – Tell stories

Content marketing is not simply another opportunity to pitch your university. A solid content marketing strategy will seek to genuinely engage prospective students, making your institution visible, personable and authoritative with content tailored to interact with young people at allphases prior to application.

For help with your digital marketing student recruitment campaigns, get in touch with our experts today.