Youth Marketing

BigChoice Youth Marketing have a wealth of experience in delivering high impact on-campus and digital campaigns

Our campaigns are aided by our unique and excellent relationship with universities across the UK, and one of the largest youth digital inventories in the UK.

We offer our clients access to the UK's largest youth email database and preferential buying relationships with over 50 university websites.

Having worked on more than 1,000 digital and on-campus advertising campaigns on behalf of some of the highest profile brands, Big Choice Group are experienced in delivering results in a timely and cost effective manner.

www.campusmedia.co.uk

Peer to Peer
We do not rely on the traditional marketing mechanisms because with Generation-Y, peer-to-peer is king. Simply put peer-to-peer, word of mouth interactions have become the most effective method of creating buzz, awareness and sales for brands and agencies on campuses in the UK.

Big Choice currently manage a network of 1,000 students across the UK's top 52 universities to deploy campaigns speaking the right language, at the right time to the right people. We create engaging, honest and relevant opportunities for students to engage with the brands they love.

Use our peer to peer services to:

• Create a peer driven local presence for your brand.
• Generate word of mouth campaigns on-campus.
• Activate flash mobs, product sampling and brand experiences.
• Deploy peer driven social media campaigns.

Digital
Generation Y is the digital generation. If your brand does not live online it will not be talked about, engaged with and used properly by the youth market. Our network is as active on social media as they are on campus and are passionate about sharing their physical lives through their digital identity.

To amplify any digital activity Big Choice has one of the most developed digital inventories in the UK. We have a database of over 750k email and mobile subscribers, partnerships with youth websites and are developing relationships with online influencers who run blogs, interest groups and niche communities.

Use our digital services to:

• Reach your target audience through display campaigns.
• Activate and strengthen facebook campaigns.
• Blast offers, deals and invites through email and SMS.
• Generate engagements on social media.

www.thenationalstudent.com

National Exposure
The National Student (TNS) is the leading student lifestyle portal in the UK. Promoting to 147,000 student subscribers via our website, digital magazine, subscriber emails and mobile giving our users the content they want via a network of over 200 student journalists.