Student Advertising> Student Survey Results > Ad-blocking student insights 2016
Student Market Research Survey Results

Ad-blocking student insights 2016

The National Student surveyed 150 students about their views on ad-blockers.

The National Student interviewed 150 students about their opinions on ad-blocking software. The research aimed to discover how students felt about adverts and how brands can improve their methods in advertising to them.


Find out more about:


  • How many students are currently using ad-blocking software?
  • What do students think of digital adverts right now?
  • Do students who are using ad-blocking software do so for ethical reasons?
  • Do students know the effect that ad-blocking software has on publishers?
  • What do students think about whitelists?