Student Advertising Case Studies

Red Bull

Energy drink brand Red Bull were looking to raise awareness amongst 18 to 25 year olds of their new Zero drink.


Background:

Energy drink brand Red Bull were looking to raise awareness amongst 18 to 25 year olds of their new 'Zero' drink.

The brand approached The National Student, powered by BigChoice Group, for a high-impact digital campaign to maximise exposure to the UK youth market.

Objectives:

The campaign’s core objective was to make 18 to 25 year olds aware of, and consider as a purchase choice, new 'Red Bull Zero'.

The brand was also looking to drive traffic to their web page about the new drink.

Strategy:

The National Student created a high-impact homepage take over which maximised brand exposure as the main element site wide.

Results:

The homepage take over achieved huge brand awareness amongst students for Red Bull Zero, achieving a 1.95% click through rate across the network.