Email Marketing Tips
Here are The National Student's top 10 tips on how to write an effective email to market your brand to students.
Let’s face it. Email marketing isn’t sexy. But email marketing is still cited as the most effective direct marketing method out there and brands should be careful not to let their email standards slip.
Here are The National Student’s top 10 tips to writing an effective marketing email for students:
Tip 1 – Know what you want to achieve
This might sound obvious, but you need to have a clear idea of who you want to target and how you want them to respond. The clearer and more detailed you have set this out, the easier it will be to plan your email copy.
Tip 2 – Keep it snappy
Make sure your email isn’t too wordy. Keep it to the point and interesting to the reader.
Tip 3 – Tell them what you want them to do
Have a clear call-to-action and links to find out more information about what you’re offering.
Tip 4 – It’s not all about you!
Make your email less about yourself and more about what you can do for the student. If you can offer them a great discount then simply focus on that. Heavily consider why students would bother to interact with your email. If there is nothing in it for them then they won’t interact at all!
Tip 5 – Get your subject line right
If you don’t get your subject line right then no one is going to read your email – simple as that. If you lose them on the subject line you’ve lost them for good. Lead with the benefit to the reader and make it short and direct.
Tip 6 – Make your email personal to each student
Don’t talk about the group of students as a whole, address the student individually.
Tip 7 – Timing is key
Learn what day of the week will result in the highest engagement levels for students. Similarly, interaction will vary according to the time of day that your email is sent.
Tip 8 – Be creative
No one wants to read a boring email! Use images to make it more visually appealing and show your brands character. But be authentic, your voice should maintain your brand identity. Students see straight through brands that try and be something else.
Tip 9 – Make sure you send text and html versions
Don’t overlook the importance of optimising your email for the different mobile devices your readers may use. Failure to also send text versions means many students will not be able to see your email.
Tip 10 – Bigger is not always better
Emailing a huge mailing list isn’t good practice. Rather than sending a single, generic email, break down your contact list into specific segments based on shared characteristics and customise your message accordingly. Your readers will appreciate your messages much more if they are relevant to them - and you cannot have a tailored message for a vast group of people.
To speak to The National Student about emailing our already engaged student database, get in touch with our team today.