Student & Graduate Recruitment - Best Practices

Writing An Effective Email - For Student & Graduates

Here are’s top 10 tips for writing an effective and engaging recruitment email for student and graduate job seekers.

With the magnitude of communication channels continuously growing, it can be easy for recruiters to sideline email marketing as a way to connect with fresh talent. But email marketing remains one of the most direct and effective ways to tell student and graduates about your job opportunities.

Here are’s top 10 tips to writing an effective recruitment email to target students: 


Tip 1 – Know what you want to achieve

This might sound obvious, but you need to have a clear idea of who you want to target and how you want them to respond. The clearer and more detailed you have set this out, the easier it will be to plan your email copy.


Tip 2 – Keep it snappy

Make sure your email isn’t too wordy. Keep it to the point and interesting to the reader. 


Tip 3 – Tell them what you want them to do

Have a clear call-to-action and links to find out more information about the job opportunity and what it involves.


Tip 4 – It’s not all about you!

Make your email less about yourself and more about how the job seeker will benefit from working for you.


Tip 5 – Get your subject line right

Pique their interest. If you lose them on the subject line you’ve lost them for good. Lead with the benefit to the job seeker and make it short and direct.


Tip 6 – Make your email personal to each student

Don’t talk to the group of students as a whole, address the job seeker individually.


Tip 7 – Ask questions that the student will need to answer

This gets the student thinking about their options and if they will want to apply for your jobs. Questions like ‘are you looking for a technology job?’ or ‘do you have the skills to be the next great developer?’ can get them thinking before they see what you have on offer in the rest of the email.


Tip 8 – Be creative

No one wants to read a boring email! Use images to make it more visually appealing and represent your corporate identity through the tone of language you use.


Tip 9 – Make sure you send text and html versions

Don’t overlook the importance of optimising your email for the different mobile devices your target candidate may use. Failure to also send text versions means many students will not be able to see your email.


Tip 10 – Bigger is not always better

Emailing a huge mailing list isn’t an effective recruitment tactic. Job seekers will appreciate your emails much more if they are relevant to them - and you cannot have a tailored message for a vast group of people.


To speak to about emailing our already engaged student job seekers, get in touch with our team today.