WHO'S WORKING WITH US

UBS

Global financial services company UBS approached TheBigChoice.com to assist with it's 2013/14 graduate recruitment drive and to help them drive quality applications.


Background:

Global financial services company UBS approached TheBigChoice.com to assist with their 2013/14 graduate recruitment drive.

Objectives:

The overall objective of the campaign was to increase the visibility of UBS as a graduate employer and the opportunities they have on offer, amongst students and graduates.

This activity was intended to drive quality applications to UBS’s graduate positions.

Strategy:

A 12-month digital campaign across TheBigChoice.com and associated products was created to maximise both exposure and engagement with our large student and graduate audience.

This campaign included:

  • Enhanced company profiles
  • Two job listings – internship and graduate
  • Digital display advertising
  • Targeted emails
  • Display advertising – appearing on all graduate focused pages on the site
  • Employability targeting

Results:

Across all elements the campaign achieved:

  • Over 3.7 million impressions/opens
  • 5,801 clicks to the UBS landing page