WHO'S WORKING WITH US

BP

As respected experts in delivering the best youth talent to graduate employers through our digital services, BP opted to use these services in recruiting graduates.


Background:

BP approached TheBigChoice.com to aid them in their 2013/14 graduate recruitment activities.

As respected experts in delivering the best youth talent to graduate employers through our digital services, BP opted to use these services in recruiting graduates.

Objectives:

The overall objective of the campaign was to drive applicants to BP’s graduate schemes.

Strategy:

TheBigChoice.com created a focused 12-month campaign for BP across its site, which included:

  • Enhanced company profile
  • Three Job Listings
  • Targeted emails
  • Promotion on its graduate and placements newsletters
  • Display advertising - appearing on all graduate focused pages on the site

Results:

TheBigChoice.com’s campaign for BP delivered:

  • 351,332 impressions/opens
  • 3,608 direct clicks