New branded content channels on The National Student website allow organisations to increase engagement with students.
Several new features have been added to The National Student website with the aim of making branded content a more central part of the popular site.
The additions also enable brands to establish themselves as a trustworthy source to a student audience on a national basis.
The National Student already provides a platform for the best student journalism, giving students across the country access to what they’re passionate reading about.
This latest opportunity permits brands featured on The National Student website to have their own channel, in which they can publish new and exciting articles to the sites 200,000 plus subscribers.
Content can be produced by the brands own editorial team or written on their behalf by The National Student.
The most read channels will feature on the “Trending Channels” table which appears site wide. Additionally, new site design brings the “latest” and “trending” content to the forefront across the site.
The National Student is already working with brand names such as Generator, a leading European hostel brand, as well as charities like beat, the UK’s leading charity supporting anyone affected by eating disorders.
Founder of The National Student and BigChoice Group Head of Communications James Thornhill said: “These new website features highlight our new approach to help increase the positive engagement brands have with our student audience. This is not about simply selling products and services to students but aligning brands with useful, informative and fun content that benefits the reader. The partners we have on board already are really exciting.”
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