The National Student launches The Strength Issue.
The National Student, the digital student publication that originated as a hand-delivered newspaper in 2003, goes back to its printing roots as it releases the second issue of its recently revived student magazine.
NEED TO KNOW:
- The Strength Issue hit 30 university campuses across the country in March 2017;
- Staying in line with the publication’s core values, all content included within the 64 pages of the magazine has been created by 40 student journalists, illustrators and photographers and edited by The National Student editorial team;
- The magazine is ad-funded, allowing it to be free of charge to its student readers.
INSIDE THE STRENGTH ISSUE:
English punk duo, Slaves, appear on the front cover and an in-depth discussion with model and Orange Is the New Black megastar, Ruby Rose, is included within the magazine. The Top 20 Travel Destinations for students in 2017 has also been released, a feature that has been prominent in the digital edition of The National Student for the last three years.
The National Student used a network of student brand ambassadors, provided by Campus Media, to hand-deliver the 30,000 issues to their student peers at prime social locations on campus and also target relevant university societies and sport fixtures.
The brand ambassadors wore t-shirts with The National Student branding on during distribution. They also shared the news on the timelines of their personal social media feeds and posting about the magazine in relevant groups.
A digital version of the magazine launched within The National Student website as well as its Facebook page and Twitter Feed.
The magazine was emailed to a student database of 250,000 students, provided by TheBigChoice.com, with news about where they can pick up a copy of the magazine and alert those who weren't on campus that day to the digital version of the magazine.
The second edition of The National Student magazine comes after the successful launch of The Reinvention Issue which was distributed to UK university campuses during Freshers Week 2016.
A QUOTE FROM THE NATIONAL STUDENT:
Lucy Miller, Senior Editor of The National Student said: “It’s well established in the marketing industry that one of the biggest technology adopters are the youth market - so the idea of launching a new print magazine aimed at students may seem naive. However, our first issue proved that there is a demand by students for tangible media that encompasses genuinely engaging and relevant content. We focused on producing a sophisticated design with a high-end finish – and will continue to maintain this level of quality throughout all future issues. The 40 contributors who got their work published gained fantastic experience and also loved having a physical copy of their work to add to their portfolio!”
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