Credit Suisse’s Face The Ace campaign conceived and deployed by BigChoice Group's Campus Media has triumphed at this year’s TARGETjobs Awards after winning the ‘Innovation On Campus’ Award.
Three of our campaigns from 2014 – EY #MakeItBetter, Lidl Trolley Dash and the Credit Suisse campaign were all shortlisted but it was the innovative work for the financial services company that won out.
Using Credit Suisse Ambassador Roger Federer, the campaign focused on the fun side of the employer with a series of tennis related challenges and promotions.
A branded tennis simulator appeared at seven core campuses allowing students to ‘face the ace’ and challenge the tennis champion’s serving speed. For those students not on the target campuses an online version of the game was available to play from any location.
This core activity was supported by flyering and giveaways at ten further campuses, and Credit Suisse were kept part of the student conversation with digital and social seeding activity across 30 universities.
Pre-marketing activity including targeted emails, digital display and social media ensured a good turnout for on-campus activity and the #facetheace14 hashtag widened the social conversation during and after the activity.
Campus Media’s Marketing, Design, Campaign Management and Editorial teams were involved in all aspects of the campaign from conception, through designing the creative to deploying it all.
Head of Marketing, Lauren Hill said: “It’s great to be recognised for the Credit Suisse campaign. In 2014 we ran some of the most innovative campus campaigns and Face The Ace was the one we are most proud of. This is the level of innovation we can bring to all our campaigns - the results speak for themselves.”
Neelam Luggah, Team Leader - Recruitment Division added, "Often employers that I work with tell me how much of a challenge they find it to change their brand perception amongst students.
“Our response has always been to have fun: to be savvy and to bring more technology into campaigns - which is exactly what we designed for Credit Suisse. This campaign showed that it is possible for recruitment brands to innovate and have fun with candidates on campus.
"Face The Ace has paid off for Credit Suisse, as they were willing to support our plans and try something new on campus. To be recognised for this award, highlights how students really engaged with this campaign and the impact it’s has had. I encourage more employers to learn from this and grasp new ideas.”
To find out more about how Campus Media can take your message to campuses visit CampusMedia.co.uk.