Following the success of their Trolley Dash campaign last year, supermarket retailer Lidl again partnered with BigChoice Group's Campus Media to increase their exposure on campus this High Fliers period.
Lidl approached Campus Media for innovative on-campus and digital solutions for their Lidl Moments campaign.
To push engagement social media became the heart of the campaign as we devised and deployed the campaign across two distinct channels.
Branded photo booths appeared at 10 campuses including Manchester, Leeds, UCL, Edinburgh and Cardiff with students sharing their Lidl Moments with friends in the booth and posting them on Twitter. The most creative photo taken on the day on each campus won a camera.
A separate competition ran on Twitter with students urged to post selfies of their Lidl Moments to compete for an all expenses paid trip to Germany.
With all activity tied into the hashtag #LidlGraduates the campaign promoted the wider Lidl graduate marketing message.
To find out how Campus Media can help with your High Fliers and other campus campaigns visit CampusMedia.co.uk.