BigChoice Group launches 'The Reinvention Issue' of The National Student magazine.
The National Student is pleased to announce the launch of it's new magazine this week. Coinciding with Freshers Week, the magazine will have a readership of 60,000 across 30 UK campuses.
The launch of the print magazine comes after the success of its digital re-brand that happened in April. The digital publication changed its appearance to a bold new look and took a fresh approach to how it displays its editorial content across the platform. Following this theme, the magazine is titled the ‘Reinvention Issue’ and the content heavily focuses on students finding and embracing the ‘real’ them at university – ‘reinventing themselves’.
Interviews conducted by the publication’s student contributors with BBC ‘Sound of 2016’ award winner Jack Garratt, Ibiza DJ Judge Jules and Peep Show star Isy Suttie are among the headlines of the magazine. An archived 2014 interview with Amy Winehouse from her early career has also been included. On top of this, The National Student writers tackle issues students may face when starting their university escapade; from dealing with mental health issues to surviving the pitfalls of Freshers and independent living.
Travel, music playlists and essential autumn films are not forgotten. The best articles published on The National Students site over the past year have been selected for print too.
The magazine is designed to showcase students’ work, including journalism, illustration and photography in its full glory. Not only this but to also provide alternative advice for university life from those with firsthand experience.
With BigChoice Group’s large network of student brand ambassadors, 30,000 issues will be handed directly to the hands of readers on their commute to lectures. For students who can’t find a copy on campus the magazine will be available online as a digital publication with a further readership of 200,000.
Simon Andrews, CEO of BigChoice Group, commented: “At the heart of everything we do is student culture hence why we felt we were the best positioned brand to take student media back to print. We’re here to fill the gap as there’s a lack of national student media publications. We know from engaging with our digital audience and working with our student writers that these young people are irreverent, free-thinking and fearless in voicing their opinions. We wanted to give them another platform to do just that. ”