BigChoice Group's innovative on-campus campaigns have been recognised for their excellence with three shortlisted for this year’s Target Job Awards.
The following campaigns have been shortlisted in the following categories:
Best student marketing campaign (for organisations recruiting more than 50 graduates a year) – Lidl Trolley Dash
The innovation on campus award – EY #MakeitBetter, Credit Suisse Face the Ace, Lidl Trolley Dash
Innovation is the key factor in this year’s success, with three campaigns for EY, Credit Suisse and Lidl getting the nod for that category, with the Lidl campaign also getting recognised as one the best student marketing campaigns in 2014
Overseen by BigChoice Group Head of Marketing Lauren Hill, our marketing team pulled out all the stops to deliver innovative and exciting experiences for recruiter clients.
This saw such activities as a branded tennis simulator visit campuses for Credit Suisse’s Face The Ace campaign and Lidl branded retro arcade machines with a branded Pac Man style game.
Under the banner of ‘making things better’ the EY #MakeItBetter incorporated a pop-up art gallery, pop-up upcycling exhibition and bike workshops on campus.
Head of Marketing, Lauren Hill said; “At BigChoice Group we are always exploring new exciting ways to engage with students on campus. 2014 saw our team deploy some of the most innovative outdoor campaigns in the graduate recruitment market and it’s fantastic to see three of these being recognised by being shortlisted at this year’s Target Awards. ”
Read a full-case study of the Lidl Trolley Dash campaign here.
Find out more about our innovative on-campus campaigns please visit CampusMedia.co.uk.