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University of Saint Thomas - Minnesota

The University of Saint Thomas - Minnesota was looking for solutions to increase and diversify their international degree and graduate student intake.


Background:

The University of Saint Thomas - Minnesota was looking for a marketing solution to increase and diversify its international degree and graduate student intake. As established experts in international student recruitment, International Student Admissions Service (ISAS) was selected to provide the right solution.


Objectives:

The campaign objective was to attract and convert quality international degree and graduate student applicants for the University, while raising the institutions profile generally worldwide.


Strategy:

ISAS adopted a multi-platform digital approach utilising it's suite of digital services, including display advertising, a university profile and enquiry forms on its education web portals, including MBA-Courses.com, InternationalGraduate.net and StudyOverseas.com.

A series of targeted email campaigns were deployed over a three month period to raise further awareness and engagement.

As further marketing collateral, ISAS’s design team created an undergraduate focused digital brochure for use in promotions. Additionally, using its unique relationships with education event organisers across the globe, it promoted University of Saint Thomas’ opportunities at carefully selected education exhibitions.


Results:

The website and email activity achieved 165,030 student views, generating a total of 2,797 direct clicks.

This, coupled with the exhibition activity, generated 1,263 direct student prospects for the University of Saint Thomas - Minnesota.