International Education Agency> International University Case Studies > University of North Carolina at Greensboro
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University of North Carolina at Greensboro

The Graduate School at the University of North Carolina at Greensboro tasked International Student Admission's Service (ISAS) with finding the right solutions to market to international graduate students.


What the client said:

"Eight years ago the Graduate School of The University of North Carolina at Greensboro began a concerted effort to market our programs to international students. After much research we decided to utilize online advertising through International Student Admissions Service (ISAS) International Graduate and MBA Courses websites. This decision proved to be a remarkably productive choice.

In less than a year our international inquiries quadrupled in number, allowing our admissions staff to target a growing pool of well-qualified and informed future applications. As we have learned, even on a limited budget, a significant impact on promoting our programs to the international market is possible, due to the success of our efforts with ISAS’s services. This collaboration has been pivotal to reaching our strategic goals in international recruitment."

- J Scott Hudgins, Assistant Dean, The Graduate School

 

Background:

The Graduate School at the University of North Carolina at Greensboro decided to make a concerted effort to market its graduate programs to international students. ISAS was tasked with providing the institution with the solution to achieve this.


Objectives:

The campaign objective was to attract and convert quality international graduate student applicants for the Graduate School, while raising the institution’s profile worldwide.


Strategy:

ISAS utilised a digital and face-to-face approach to deliver student enquiries.

A university profile was hosted on a selection of ISAS's graduate focused education web portals, such as MBA-Courses.com and InternationalGraduate.net. Display advertising and targeted email campaigns were also deployed, increasing the Graduate School’s exposure and conversions online.


Using ISAS's unique relationships with education event organisers across the globe, it promoted the Graduate School’s opportunities at carefully selected education exhibitions. This was supported by its virtual exhibition service, which engaged with those students who could not attend their regional exhibition to mitigate the risk of prospective applicants being missed.


Results:

Four months into a twelve month campaign, ISAS delivered:

  • 1,644 profile views
  • 382 profile clicks
  • 310 direct student leads from online and exhibition activity

 

What the client said:

"Eight years ago the Graduate School of The University of North Carolina at Greensboro began a concerted effort to market our programs to international students. After much research we decided to utilize online advertising through Big Choice’s International Graduate and MBA Courses websites. This decision proved to be a remarkably productive choice. In less than a year our international inquiries quadrupled in number, allowing our admissions staff to target a growing pool of well-qualified and informed future applications. As we have learned, even on a limited budget, a significant impact on promoting our programs to the international market is possible, due to the success of our efforts with Big Choice’s services. This collaboration has been pivotal to reaching our strategic goals in international recruitment."

- J Scott Hudgins, Assistant Dean, The Graduate School