WHO'S WORKING WITH US

Thompson Rivers University

Thompson Rivers University approached International Student Admissions Service to work together in recruiting international students onto one of its many programs. 


Background:

Thompson Rivers University approached International Student Admissions Service (ISAS) to work together in recruiting international students onto one of its many programs.

Thompson Rivers University was looking to target students from Turkey, UAE, Eastern Europe, Russia, the Middle East, India and South East Asia.

Objectives:

To deliver 1,000 qualified leads between 1st February 2012 and 1st Feb 2013.

Strategy:

ISAS used its suite of digital services to target its audiences based in the specified regions. On its network of related education websites, it also created targeted profiles and course listings, aimed at generating instant enquiries.

Targeted emails were sent to all students on its database that matched the Thompson Rivers University criteria and courses were included on relevant e-newsletter sends. Students were driven to a specially designed Thompson Rivers University landing page online, which contained a bespoke form created to match its data capture criteria.

In addition, in order to give Thompson Rivers University a high-impact, face-to-face presence with potential students, the institution was included in all education exhibitions and virtual exhibitions that matched its criteria.


Results:

  • 2,950 leads were generated for Thompson Rivers University
  • 2,059 leads came from digital activity
  • 891 leads came from exhibitions
  • This resulted in Thompson Rivers making it's third re-booking with ISAS