Park University was looking for support in marketing its institution to international students and increasing its intake across both degree and graduate study levels.
What the client thought:
“It is my pleasure to recommend the products and personnel of International Student Admissions Service (ISAS). With their use of technology in generating leads, we have been able to increase our international new arrivals from 110 in fall 2012 to 145 in fall 2013… and we expect to see an increase from our Spring 2012 numbers to Spring 2013 and are excited about fall 2013 projections.
In my opinion, it is ISAS’s ability to proactively work with their lead pool that generates the excellent leads that come our way. Instead of the student trying to find Park University through traditional websites, ISAS is able to seek out the students and send them to our website for interest and viewing. Even after they find Park, they continue to receive e-blasts that keep them with us while they are considering other options. ISAS have also generated leads on our behalf at recruitment fairs in Europe and the Middle East, which has saved us on travel money and allowed us to reach more countries than our limited resources, staff and financial, can get to.”
- Alan J. Liebrecht, Associate Vice President for Enrollment Management at Park University
Park University was looking for support in marketing its institution to degree and graduate program seeking international students and increasing its international student intake across both study levels.
International Student Admissions Service (ISAS) was tasked with providing the solution to help the university achieve its objective.
The campaign’s objective was to attract and convert quality international degree and graduate student applicants for Park University.
ISAS utilised a digital and face-to-face approach to deliver student enquiries.
University profiles were hosted on degree and graduate focused websites from the ISAS education web portals, including InternationalGraduate.net and StudyOverseas.com, with digital display advertising to attract and convert student applicants online.
Additionally, ISAS used its unique relationships with education event organisers across the globe to increase student enquiry rates at carefully selected education exhibitions.
Six months into a twelve month campaign, ISAS delivered:
- 8,449 profile views
- 1,940 profile clicks
- 1,270 student enquiries from online and exhibition activity