International Education Agency> International University Case Studies > International College of Management, Sydney
WHO'S WORKING WITH US

International College of Management, Sydney

International College of Management, Sydney (ICMS) required a digital solution to aid it in it's international student recruitment. International Student Admissions Service (ISAS) provided the right solutions from its suite of digital services.


Background:

International College of Management, Sydney (ICMS) required a digital solution to aid it in it's international student recruitment. With a suite of well-established, respected and engaging digital services and solutions, International Student Admissions Service (ISAS) was tasked with getting the institution the new international students they required.


Objectives:

The campaign’s objective was to attract and convert quality international degree and graduate student applicants for ICMS, while raising the institutions profile generally worldwide.


Strategy:

With a combined approach of institution profiles, buttons and display advertising, ISAS created a campaign across it's suite of education web portals, including InternationalGraduate.net and StudyOverseas.com, to deliver the highest impact and gain the most amount of reach to its target audience.

To help support this digital activity, ISAS also used its unique relationships with education event organisers across the globe to increase student enquiry rates at carefully selected education exhibitions.


Results:

The website activity achieved 240,929 student views, generating a total of 1,113 direct clicks.

This, combined with the education exhibition activity, generated 387 direct student prospects for ICMS.