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Heriot-Watt University - School of Engineering & Physical Sciences

Heriot-Watt Engineering and Physical Sciences department required a full-service campaign to increase and diversify their intake of international students.


What the client thought:

"The School of Engineering and Physical Sciences has worked with International Student Admissions Service (ISAS) since 2010 to successfully recruit graduate students to our Masters programmes. They have helped us to define and refine our recruitment strategy, utilise the services available at International Student Admissions Service and deploy successful student recruitment campaigns.

ISAS have always delivered its services promptly and efficiently. The screening service from ISAS has been extremely effective and helped us to convert student enquiries into actual applicants. Having started the new ISAS telephone-screening service in August 2016, by November 2016 we had already admitted a student and we have received a number of other full applicants. We look forward to continuing our collaboration over the coming years."

-Wolf-Gerrit Früh, Director of EPS Postgraduate Taught Programmes at Heriot-Watt University

 

Background:

Heriot-Watt University School of Engineering & Physical Sciences have been a client of International Student Admissions Service since 2010. The faculty wanted to increase and diversify its intake of international students and required a full-service campaign to continue to build upon the success of its previous international student recruitment campaigns.

With this in mind, the faculty decided to renew its contract with ISAS for the sixth consecutive year in order to continue growing its international student prospect pool and convert applicants.

 

Objectives:

Heriot-Watt asked ISAS to create a student recruitment and marketing solution that would amplify the visibility of its School of Engineering & Physical Sciences postgraduate programmes, and in turn, increase enrolments.

International Student Admissions Service (ISAS) was therefore tasked to deliver a telephone-screening and digital marketing campaign on behalf of the university.

 

Strategy:

ISAS created a multi-platform digital and face-to-face marketing campaign. It implemented online display advertising across its network of education websites, including:

This activity was supported by direct email marketing campaigns, targeting ISAS's large subscriber base of international students seeking Masters Degrees. The emails were geo-targeted to markets that were specified by Heriot-Watt, School of Engineering & Physical Sciences. The client’s admissions team were able to monitor, track and respond to every student enquiry delivered via the digital and telephone screening activity through the ISAS CRM platform.

 

Results:

The digital marketing and telephone screening activity has generated the following results so far:

  • 49 high-quality students delivered
  • 3 applicants
  • 1 admitted