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Henley Business School

Henley Business School was looking to increase its intake of international students from key regions.


Background:

Henley Business School was looking to increase its intake of international students from key regions. International Student Admissions Service (ISAS) was tasked with attracting and converting applicants.


Objectives:

The campaign’s core objective was to attract and convert international student applicants from five key countries (India, France, Greece, the US and Nigeria), plus a wider sample from across the globe. The key was to deliver the university high-quality enquiries, from genuinely interested potential new students, whilst increasing the visibility and exposure of the institution.


Strategy:

ISAS adopted a multi-platform digital approach by creating a institution profile on its international education websites, display advertising and targeted emails. These emails were highly targeted and segmented. This ensured Henley Business School was only targeting the right people with its promotions.

 

Results:

The website activity generated:

  • Over 14,000 views and 400 direct clicks to find out more information about Henley Business School
  • The email activity directly engaged with over 3,500 students in the target nations
  • All this activity generated 361 direct student enquiries for the School