The University of Nottingham China
The University of Nottingham tasked International Student Admissions Service (ISAS) to attract new international students to it's China campus.
“The International Student Admissions Service (ISAS) has been exemplary in helping us to connect with students, and their team has supported our staff in all aspects of the process. Their CRM system has made for an invaluable tool in our efforts to manage and maintain our student network. This, coupled with their professionalism, gives us great confidence in all of our dealings with ISAS.
We also feel that ISAS shares our passion and drive to provide an excellent environment for our students to learn and grow. It is with these things that we believe that our partnership will continue for a long time to come.”
– Jacqueline Lin, Global Engagement Office, The University of Nottingham China
The University of Nottingham China campus wanted to build a greater online presence to increase and diversify the number of international students applying to study there.
The university therefore approached International Student Admissions Service (ISAS) to attract high-quality international student applicants to the China campus through a telephone-screening and digital marketing campaign.
The ISAS team implemented online display advertising to target undergraduate and postgraduate prospective students across its network of education websites, including:
This activity was supported by direct email marketing campaigns, targeting ISAS's large subscriber base of international students seeking Masters or Bachelor degrees. The emails were geo-targeted to markets that were specified by The University of Nottingham China.
The University of Nottingham China’s admissions team were able to monitor, track and respond to every student enquiry delivered via the digital and telephone screening activity through ISAS’s CRM platform.
The digital marketing and screening activity for The University of Nottingham China has so far generated:
- 368 high-quality student enquiries
- 8 student applicants
- 6 admitted student generated from 3 different continents.