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Macromedia University of Applied Sciences

Macromedia University of Applied Sciences was looking for support in raising its profile among international students and increasing its international student intake.


What the client thought:

“We have worked with International Student Admissions Service (ISAS) since November 2014, as the focus on the international market is getting more and more important for Macromedia University of Applied Sciences. We notice a growing interest in our undergraduate and graduate programmes in the field of management, media, journalism, film and TV from North America, Asia and Europe.

ISAS offers the combination of different contact sources, such as education fairs, personalised emails and profiles on their own online portals. This has been an effective tool to receive a good quantity of qualified leads in the four months of our contract. The team has delivered results quickly and efficiently, working to the exact design of our online profiles and forms according to the requirements of our customer relation management system. Therefore we have decided to extend the co-operation.”

- Michael Schmidt-Ott, Online Marketing Manager at Macromedia University of Applied Sciences

 

Background:

Macromedia University of Applied Sciences was looking for support in marketing its institution to international students seeking courses covering the broad spectrum of media, communication and management in Germany, with the aim of increasing the university’s international student intake.

 

Objectives:

International Student Admissions Service (ISAS) was given the objective by Macromedia University of Applied Sciences to attract and convert quality international degree and graduate student applicants on behalf of the university, while raising the institutions profile generally worldwide. 

 

Strategy:

ISAS developed a targeted international student recruitment campaign across its suite of education web portals, including StudyOverseas.com and InternationalGraduate.com. To raise further awareness of the university and the courses available to international students, ISAS engaged with students that matched the Macromedia University of Applied Sciences criteria through two targeted emails, driving them to the university profiles.

 

Results:

Across a four month period, the website and email activity achieved 1,148 student views and 262 new student enquiries for Macromedia University of Applied Sciences.