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MARKET INSIGHTS

International Education Report 2016

How to increase your international student prospect pool by implementing a digital marketing strategy.


International Student Admissions Service (ISAS) interviewed 1,155 students from across the world who are currently looking at higher education options abroad through its service.

Our aim was to explore the preferred researching methods of international students and ask their opinions on what would make the process easier. Through the feedback we received, ISAS has been able to identify what marketing techniques should be prioritised by universities and colleges looking to increase their international student prospect pool.

 

Top findings:

  • 64% of international students are looking to study abroad more than a year in advance of enrolment
  • Around a quarter of your prospects will not be able to visit their top university choices
  • More than a third of universities and colleges don't reach out to prospective international students through online communication methods and around two thirds don't reach out to prospective international students through offline methods either
  • Email marketing is still the dominating communication channel
  • Search engines are the most popular method for international students to research where and what to study
  • Financial aid needs to be more transparent on university and college websites
  • Universities and colleges should always take into account that parents have a strong influence in an international student's enrolment decision