WHO'S WORKING WITH US

Open University

Open University, via their appointed advertising agency, approached TheBigChoice.com with a brief for targeting postgraduate students in the UK and internationally.


Background:

Open University is a public distance learning and research universtiy, and one of the biggest universities for UK education. It's appointed advertising agency approached TheBigChoice.com with a brief for targeting postgraduate students in the UK.

Objectives:

The campaign needed to promote the distance learning courses and the courses that the university provide through a mixture of correspondence and contact at their ‘in-country’ centres/partner institutions.

Strategy:

The campaign centred around the deployment of 19 different direct email campaigns. The emails were sent to appropriate segments of TheBigChoice.com subscriber databases, who were seeking a postgraduate course.

Following the Open Universities set criteria, TheBigChoice.com filtered its database by:

  • Subject studied at undergraduate level
  • University where the degree was or is being attained
  • Subject of interest for postgradaute course
  • First degree classification

Results:

The results generated by the campaign have been consistently excellent, feedback from the client confirms that clicks have been converting into enquiries and applications.

Key statistics:

  • 463,856 emails deliver
  • 11.05% OPR
  • 12% open rate
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