Education Marketing Agency > UK University Case Studies > City of Wolverhampton College
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City of Wolverhampton College

City of Wolverhampton College needed to raise awareness of two open days in June 2014, focusing on part-time and full-time courses starting in September.


What the client thought:

TheBigChoice.com is a proactive company who deliver results. The student email campaigns have had a direct impact on footfall at our open events. Our target audience has certainly engaged with this method of advertising and we’ll be investing further in 2014-15”.

- Emma Evans, Marketing, Comms & PR Manager, City of Wolverhampton College

Background:

City of Wolverhampton College is a further education college located in Wolverhampton, West Midlands. The college needed to raise awareness of two open days it was holding in June 2014, focusing on part-time and full-time courses starting in September.

TheBigChoice.com was selected on account of its well-established education marketing expertise on top of its strong reputation for promoting student events.

Objectives:

The campaign’s objective was to increase awareness of, and student footfall to, the College’s open days.

Strategy:

TheBigChoice.com applied its targeted email marketing service – a proven and cost-effective approach to reaching students as part of a UK University's or College’s undergraduate and postgraduate recruitment strategy.  It sent targeted emails to a selection of relevant student subscribers in its network, based on study level, subject of interest and within the college’s catchment area.

Three emails were scheduled in total, and were distributed to more than 8,000 students (each time) within TheBigChoice.com's student database on the 3rd, 10th and 17th June.

Results:

This email activity enabled the college to engage with relevant students and increase their interest in attending its open days, which were due to occur on the 20th and 24th June.

The three targeted e-shots produced a total of 639 enquiries for the open days, with an average open rate of 14.37% and an average click to open rate of 18.55%.